Green Cleaning as an Essential Part of ESG in the Real Estate Industry


In today's rapidly changing world, the real estate industry is increasingly recognizing the significance of Environmental, Social, and Governance (ESG) factors in shaping its operations and reputation. ESG encompasses a broad range of considerations, including environmental sustainability, social responsibility, and good governance practices. As stakeholders demand greater transparency and accountability, real estate companies are embracing ESG as a crucial framework for sustainable development.

Within the realm of ESG, one aspect that often goes overlooked but holds immense potential is green cleaning. Green cleaning refers to the practice of using environmentally friendly cleaning products and adopting sustainable cleaning techniques to minimize the impact on the environment and promote occupant well-being. It encompasses a holistic approach that focuses on reducing harmful chemicals, conserving resources, and creating healthier indoor environments.

This piece explores the critical role of green cleaning as an essential component of ESG in the real estate industry. By prioritizing sustainable cleaning practices, real estate companies can align their operations with broader ESG goals, enhance their reputation, and create positive environmental and social impacts. Additionally, green cleaning practices can yield economic benefits, making them a win-win solution for both the industry and its stakeholders.

As the real estate industry continues to evolve and embrace sustainability as a core tenet, recognizing the essential role of green cleaning within the ESG framework becomes paramount. By prioritizing green cleaning practices, real estate companies can demonstrate their commitment to environmental stewardship, social responsibility, and long-term value creation.

Understanding Green Cleaning

Definition of green cleaning 

Green cleaning goes beyond traditional cleaning practices by prioritizing environmentally friendly methods and products. It involves using cleaning agents and techniques that have minimal impact on human health and the environment. Green cleaning aims to reduce the use of toxic chemicals, minimize waste generation, conserve resources like water and energy, and improve indoor air quality.

Key principles and objectives of green cleaning

Minimizing chemical exposure

Green cleaning focuses on using non-toxic and low-impact cleaning products to safeguard the health of cleaning staff and building occupants. It emphasizes alternatives to harsh chemicals, such as plant-based or biodegradable cleaners.

Resource conservation

Green cleaning promotes the efficient use of resources like water and energy. It involves practices such as using microfiber cloths that require less water, utilizing energy-efficient cleaning equipment, and adopting strategies to reduce water consumption during cleaning processes.

Waste reduction and recycling

Green cleaning emphasizes waste management and recycling initiatives. It encourages proper disposal of cleaning materials and promotes the use of recyclable or reusable cleaning tools and packaging.

Indoor air quality improvement

Green cleaning prioritizes techniques that enhance indoor air quality, reducing the presence of pollutants and allergens. This includes using HEPA filters in vacuum cleaners, improving ventilation systems, and employing fragrance-free or low-odor cleaning products.

ESG and Green Cleaning in Real Estate

The connection between ESG and green cleaning

Green cleaning aligns closely with the ESG framework in the real estate industry. ESG encompasses environmental, social, and governance factors, and green cleaning addresses multiple aspects within this framework. It directly contributes to environmental sustainability by reducing the use of harmful chemicals, conserving resources, and minimizing waste generation. It also promotes social responsibility by improving indoor air quality, occupant health, and well-being. Additionally, adopting green cleaning practices demonstrates good governance by integrating sustainable and ethical considerations into daily operations.

Green cleaning helps real estate companies achieve their ESG goals in several ways:

Environmental impact reduction

By implementing green cleaning practices, companies can significantly reduce their environmental footprint. This includes minimizing the release of harmful chemicals into the environment, conserving water and energy, and adopting waste reduction and recycling initiatives. These efforts contribute to achieving environmental sustainability objectives outlined in the ESG framework.

Occupant health and well-being

Green cleaning practices enhance indoor air quality, reduce exposure to toxic chemicals, and create healthier and more comfortable spaces for building occupants. This aligns with the social aspect of ESG, as it promotes occupant health, satisfaction, and productivity.

Stakeholder engagement and satisfaction

Prioritizing green cleaning demonstrates a commitment to social responsibility and community engagement. Real estate companies that implement sustainable cleaning practices can foster positive relationships with tenants, employees, and local communities, thereby enhancing stakeholder satisfaction and loyalty.

Risk management and compliance

Green cleaning practices contribute to compliance with environmental regulations and standards, mitigating risks associated with non-compliance. By adopting sustainable cleaning practices, real estate companies can proactively manage potential environmental and health-related risks.

Implementing Green Cleaning Practices

As the importance of sustainability continues to grow in the real estate industry, implementing green cleaning practices has emerged as a critical component of responsible building management. Green cleaning goes beyond conventional cleaning methods by prioritizing environmentally friendly techniques and products that promote healthier indoor environments and minimize the impact on the planet.

Developing a green cleaning policy and strategy

Real estate companies should establish a clear and comprehensive green cleaning policy that outlines their commitment to sustainability and sets goals for implementing green cleaning practices. A strategy should be developed to determine the specific actions and initiatives needed to achieve these goals.

Selecting environmentally friendly cleaning products and equipment

It is important to research and choose cleaning products that meet recognized environmental standards and certifications. This includes selecting products with eco-labels, low toxicity, and biodegradability. Similarly, investing in energy-efficient cleaning equipment and tools can further enhance the sustainability of cleaning operations.

Training and educating cleaning staff and occupants

Proper training is essential to ensure cleaning staff are knowledgeable about green cleaning practices, including the appropriate use of eco-friendly products and techniques. Additionally, educating occupants about the importance of green cleaning and encouraging their participation in maintaining a sustainable environment can foster a culture of sustainability within the building.

Overcoming Challenges and Barriers

While implementing green cleaning practices in the real estate industry offers numerous benefits, it is not without its challenges and barriers. Transitioning from traditional cleaning methods to sustainable practices requires overcoming resistance to change, addressing misconceptions, and navigating operational hurdles. However, recognizing and addressing these challenges is crucial to successfully integrating green cleaning into the fabric of real estate operations.

Availability and affordability of green cleaning products and services

The availability and cost of green cleaning products and services can sometimes present challenges. However, as the demand for sustainable products and services grows, the market is responding with a wider range of affordable options. Engaging suppliers, exploring bulk purchasing, and seeking out local and eco-conscious vendors can help address these challenges.

Overcoming operational challenges during the transition

Transitioning to green cleaning practices may require adjustments to cleaning procedures, training, and procurement processes. Effective change management, open communication, and collaboration with cleaning staff, suppliers, and other stakeholders can help overcome operational challenges and ensure a smooth transition.

Overcoming these challenges and barriers is essential for real estate companies committed to sustainability and ESG principles. By proactively addressing resistance, educating stakeholders, and exploring sustainable procurement options, organizations can pave the way for the successful adoption of green cleaning practices. Moreover, navigating operational challenges, such as adjusting cleaning procedures and training protocols, is crucial for a seamless transition to sustainable cleaning practices.


In conclusion, as ESG practices gain prominence in the real estate industry, green cleaning emerges as a vital component of responsible building management. Implementing environmentally-friendly practices and products not only reduces the environmental impact but also demonstrates a company's commitment to ESG principles. 

By incorporating green cleaning strategies, real estate companies can enhance their sustainability efforts, promote social responsibility, and ensure good governance. 

Embracing green cleaning practices strengthens the overall ESG profile and positions real estate companies as environmentally responsible and socially conscious entities.